Welcome to Florence!
 
Florence, Oregon is a top retirement choice located on the central Oregon coast along U.S. Highway 101, the Pacific Coast Scenic Byway, providing convenient access to a host of outdoor recreational activities and breathtaking scenery. The Florence, Oregon area is popular as a diverse and rich "playground" destination, where lush green forests meet the ocean's edge along one of America's most beautiful and dramatic coastlines. We are fortunate to be situated amid the Oregon Dunes and Siltcoos Recreation Areas, providing a host of outdoor activities. In addition, we are conveniently located to major Oregon Coast attractions such as the Sea Lion Caves, Heceta Head Lighthouse, Oregon Coast Aquarium, casinos and outlet malls.

Florence has a steadily growing population of over 8,326 and growing and serves a market base of approximately 20,000. It is the largest community in western Lane County, and is a center for business, medical care, education and other services. The town is also accessible via Oregon Highway 126, from Eugene; Oregon's second largest city and home of the University of Oregon. Hwy 126, a one hour scenic route, runs from the fertile Willamette Valley and then along the Siuslaw River, which flows through coastal mountains to Florence and the Pacific Ocean.
 
We welcome you and hope you find what you're looking for amidst Florence's many advantages. For Activities see our Activities Section.